You've prolly seen this ad during commercial breaks recently. I can't quite tell you why I enjoy it so much, but I do. My wife and I rewound and re watched this one for a solid 5 minutes the other night.
I clearly don't have a gig on Madison Ave, but it would be hard for me to believe an as like this would have been made pre-Obama. A brownskinned man and a brownskinned baby? Given the typical racial politricks played out in most ads, that sh*t's largely unheard of.
Maybe I just like this spot because it looks a lot like my life, complete with the insolent child who throws veggies across the room. Heck, my son even has that very same red shirt. It's lovely.
I know some of my readers are wondering why this is such a big deal. Should it really matter if the Dad and son and Black? Isn't this whole father/son dynamic universal? Of course it is, but when's the last time you saw a commercial of this sort? If casting didn't matter, this ad wouldn't be such an anomaly.
As is, by showing a side of Black America (ie: mine) that seldom registers a blip on our nation's cultural radars, Target (and whatever ad agency made this spot) gets 3 thumbs up from AB.com. Well done.
Question: Do you love this commercial as much as I do?
Sunday, October 3, 2010
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